1. Twitter lets you be a real person. In fact, that’s all Twitter lets you do. Anything else and you won’t get interested followers. It forces a marketing person to come out from behind the website and the words and get real with people. It’s been good for me.

2. The more followers you have, the bigger your billboard. This doesn’t mean anyone reads your billboard. But they might.

3. You can learn a lot about your target customers by following them. I recommend using Tweetdeck to segment these people apart from everyone else. Because (see #1) Twitter is about actual people, you can learn who these actual people are. Actually. No amount of aggregated market data can give you that.

4. Connections on Twitter are meaningful, meaning that friendships can actually form, connections can actually be made, and Twitter can easily turn into a forum for meeting people in real life. It only takes a few DMs or @’s to feel connected.

5. It’s all about feeling connected. In real time. Twitter isn’t just “social media” — it’s real life, in a new dimension.

markeing, social media, Tweetdeck, Twitter, virtualization, vmware

This entry was posted on Wednesday, February 11th, 2009 at 10:34 am and is filed under Virtual Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.